As a UX Designer, I am skilled in A/B Testing – a method of evaluating the effectiveness of design changes or marketing campaigns by comparing two versions of a product or feature. In an A/B Test, one group is shown the original version (A) and another group is shown the modified version (B). By comparing the performance of both groups, I can make data-driven decisions about the products efforts I work on, resulting in more successful outcomes and a better user experience. A/B Testing allows me to continually improve and optimize the products and campaigns I work on, ensuring that they are as effective as possible.