Journey Map it before you design it.

When it comes to designing a website or app that people will love using, empathy is key. Empathy mapping is a tool that helps us understand the thoughts, feelings, and needs of our users. It’s like putting ourselves in their shoes and getting a feel for what they’re going through. Before we even start sketching […]

Design without Research is just Guessing

UX research is all about understanding the needs, preferences, and behaviors of the people who will be using a product or service. There are lots of different ways to do this research, and the best method will depend on the project. Here are some of the most common methods: User interviews: This is when you […]